My Way: 10 Things About Life I Know to Be True

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Ben Badiee, Founder and CEO of Badiee Development


La Jolla, California


Badiee is a serial entrepreneur who has started more than 10 successful businesses throughout his career, ranging from agriculture and apparel to mobile apps. Of his accomplishments, a couple include Apparel Designer Zone, the largest apparel liquidation event organizer in the U.S. at the time with annual sales of $300 million at retail value, and ParentsWare, a popular app allowing parents to control excess mobile device usage for children. In 2003 Badiee created Badiee Development, a San Diego-based development company transforming the way industrial buildings are designed and developed.

A book that I have read for the past 10 years is…

Vedanta Treatise: The Eternities by Swami Parthasarathy. It teaches you the alphabet of reading life. Once we have the understanding of how life works, then the ups and downs of life don’t affect us as much. You enjoy the ride of waves equally.

One of my favorite  quotes is…

“Confident people don’t know who they are, but they know who they are becoming.”

A movie that had a meaningful effect for me was…

Groundhog Day. As human beings, we keep living the same lives day in and day out without noticing the changes we can make.

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